1960’s ROCK N ROLL (Part 2)
THE MUSIC BUSINESS
We can’t look at the artists, music or events without mentioning the technological advances and recording techniques and the special effects of the time that helped make a big impact on the artistry as well as the business in 1960’s rock n roll. Also the way we listened to this music changed in the 1960’s.
We didn’t listen to our records on our toy record player or hi-fi any longer; we listened to them on a stereo. During the 60’s almost all mono recordings were replaced by ones in stereo.
The choice of medium became wider with the compact cassette and 8-track tapes. The re-recording ability of the compact cassette really helped in its popularity, not to mention its compact size and portability. Along with the compact cassette came the portable cassette players, 8-track players in-car and portable stereos. These things really had a tremendous impact on the music industry.
Multi-track recording invented in the 1940’s by Les Paul was improved upon and widely used in most studios in the 60’s. Two of many bands that fully utilized the technology and were innovative in the use of multi-track recording techniques were The Beatles and The Beach Boys. Although very crude compared to today’s technology, these groups among others helped put this technology on the map as far as their musical expressions were concerned.
Some of the effects old and new to the time that were utilized in many of the recordings of the 1960’s were re-verb, distortion, echo and wha-wha. Also larger and louder amplifiers and sound systems were developed with less distortion which made it easier to play to larger audiences. Another big breakthrough was the introduction of Dolby noise reduction which improved sound quality tremendously. You can hear all of these and others in the Psychedelic Music of the 1960’s.
Television had a huge impact on this industry with shows like American Bandstand, The Ed Sullivan Show, The Beatles Cartoon Show and The Monkeys to name a few. If you’re old enough, you still remember seeing The Beatles on the Ed Sullivan Show.
No comments yet.